Businesses that value the power of the trade press for promoting their products and services and for advancing their reputations as influential spokescompanies have turned to Public Relations For Business, Inc. since 1987.

The company is headed by Bob Giuliano, a past editor of leading trade magazines. Bob holds a bachelor of arts in English from LaSalle University, a master of arts in Marketing Communications from Temple University and has earned four National Achievement Awards for publicity from the Business Marketing Association. In addition, Bob has been selected to serve as a judge on three consecutive occasions for the Annual N.W. Ayer Cup, an advertising competition between Villanova University and West Chester University.

Bob is a member of the Public Relations Society of America. He can be reached at 610-328-1051. Bob.Giuliano@PRplace.biz

Linda Giuliano, former trade magazine editor and valedictorian of Colgate University, 1979, is Public Relations For Business, Inc.'s  Vice President. Linda writes the Lutheran Social Ministries of New Jersey newsletter and edits feature stories, press releases, brochures and business correspondence for a variety of customers.

Public Relations For Business, Inc. also enjoys long term business relationships with highly experienced associates, most of whom are former editors of prestigious trade publications.

Visit:  www.prsa.org

Core competencies:

Business Writing: Bylined opinion pieces. Case histories (success stories). Press releases. Business letters (including sales letters). Newsletter copy. Brochure copy.

Editor Contact and Services: Editorial research. Editorial tours. Editorial calendar production.

Program Development:  Program design, from concept to the establishment of publicity objectives, and the strategy and action items necessary to achieve them.

A Unique Strategy

Public Relations For Business, Inc. employs an editor-centric public relations strategy, a practice that positions editors of influential trade magazines as the customers of our clients’ business information. All activities proceed from that premise.

During the course of implementing this strategy, we have established productive business relationships with editors at hundreds of publications serving dozens of different industries, and placed thousands of news items, feature stories and client quotes in their pages.