Public Relations for Business, Inc.  Strengthens International Presence Via Strategic Partnership with UK’s Ethos

SPRINGFIELD, Pa.--May 26, 2011--Public Relations For Business, Inc. has formed a strategic partnership with Ethos, the Manchester, England-based PR firm.

According to Public Relations For Business Inc.’s founder and president Bob Giuliano, the two PR firms have similar business philosophies, making them well-suited for strategic partnership.

“We share a strong emphasis on editorial outreach, benefits-oriented copy and dedication to customer service,” Giuliano says, adding that the alliance will yield business advantages to both firms’ global clientele.

“Linking up with Ethos public relations expands our physical presence into Europe so we can better support our clients who conduct business globally,” he says. “Ethos’ multilingual capabilities and its experience promoting a broad range of products and services throughout Europe are prime assets. Although English is recognized as the language of business throughout the world, having a strategic partner with on-staff professionals who are also fluent in French and German and who interact with European media on a daily basis brings an added dimension to Public Relations For Business, Inc.’s service capabilities and, ultimately, to its customers.

“In return, Public Relations For Business, Inc. gives Ethos an on-site presence in the USA.”

The two public relations firms’ first joint venture was a global publicity outreach program for a Fortune 500 company. The program, which generated news in hundreds of  targeted trade and commercial media venues, was precursor to the strategic alliance.

By combining their skills, strengths, and geographic presence on two continents in a strategic partnership, Ethos and Public Relations For Business, Inc. have formed a powerful engine to help drive their clients’ global success.

About Public Relations For Business, Inc.

Since 1986 Public Relations For Business, Inc., headquartered in suburban Philadelphia,  has helped manufacturing, engineering, IT and service businesses generate awareness of their brands, educate the marketplace to the advantages of their products and build their reputations as expert spokescompanies in worldwide markets. The firm has been recognized by a host of customers and trade editors for outstanding performance.  Giuliano is a former trade journal editor with a masters degree in communications from Temple University.

Visit:  www.prplace.biz

http://www.linkedin.com/profile/view?id=1800605&trk=tab_pro

About Ethos:

Established in 1998, Ethos also serves a wide range of clients, encompassing manufacturers, trade associations, retailers, nonprofits and service businesses.

Visit:  www.ethos-pr.com

For more information, contact:

Bob Giuliano

Public Relations For Business, Inc.

P.O. Box 409

Springfield, PA 19064

PH: +1-610-328-1051

Mobile: +1-610-96-3437

Bob.Giuliano@prplace.biz



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